If you want to climb the career ladder, then you need a powerful brand. If you are a business owner and you want your business to thrive, then you need a powerful brand. And if you want to build real friendships with people based on mutual respect, then you need a powerful brand.
That been told, why do most people fail to build a good brand that can help them in their private as well as their professional lives? And the answer is simple, most people either do not care about building a brand or they do not know where to start. And in this video, I will share with you three foundation tips that you can use immediately to start building a powerful brand.
But let us start first by answering this question ‘’what is a brand?’’ A brand is the first thing that people associate you with or what they think of you directly when your name is mentioned.
For example, if I mentioned the word ‘’Apple’’ which is the technology company that almost everybody knows, then most probably the first word which will jump into your mind is ‘’innovation’’. A brand can be described by several words, but only 1 word of these words will always take the lead in your imagination. Apple can be described by Trusted, smart, cool or any other description that you want. But I am sure that the first word that you will think of is ‘’innovation’’.
A brand can damage you because people will not say he is organized at home and disorganized at work or he is lazy at work but super energetic at home. A brand will be one word that will define you and will stick with you the rest of your life.
So now that we understand the concept of a brand, what damages a personal brand? believe it or not, It is you and what you are saying to the other people around you all the time. If you are saying negative things, or lying or making commitments that you do not keep or even if you spoke negatively about yourself most of the time by saying things such as ‘’am lazy’’ ‘’am exhausted’’..etc. then you are hurting your brand.
The foundation of building a super brand is in doing three simple things:
1- Watch your words. If you speak negative about yourself all the time, then why should I think positive about you? If you are making a promise and you did not keep it, then why should I trust you or stay connected with you. So always be authentic, speak good about yourself and do not make commitments that you cannot fulfill.
2- Think about the brand or the image that you want the people to associate you with and then ask yourself: What actions are consistent with this image? How a person who wants to convey this brand or image will do, say, think or even look like? And then take these actions.
3- Ask yourself ‘’whom am I spending most of my time with or around?’’ and if you found that the people that you are hanging out with are not consistent with your brand, then stop being around them.
If you focused on these three simple things, you would be on the right way to build a super brand.
Let me know if you liked this article or not and share with me your opinion in the comments section below.